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what we do |
SocialNotions provides a range of services to help brands and filmmakers get closer to their consumers.
We can help you improve your return on marketing investment. How? By better understanding who your target audience is (or should be) and how to engage with them in a way that is contextual, relevant and emotional.These are described in more detail below.
We are also very close to launching a very exciting new product that will give marketers the ability to employ a "campaign of conversations" approach to marketing in a way that is fun, engaging, relevant and contextul for consumers.
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Our strategic marketing services portfolio looks something like this:
We also provide marketing engineering services, and can help you model the diffusion of a new product offering, perform data-based customer valuation studies and conduct consumer choice analyses.
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Baseline Strategy for Social Media
Facebook or Twitter? What about this Foursquare thing? How about Tumblr? Need help figuring out what to do or where to start? We have a proven model for the rapid (as in 3 weeks) development of a social media strategy that will ensure you spend your scarce resources (c'mon, you know they are!) in the right way. Don't waste time trying things "just because"... let us help you make smart, defensible decisions about how to make the most of these new media.
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Social Marketing Campaigns
Promotion coming up? Maybe you're launching a new product or releasing a film? Curious about what social marketing can do for you? We can help you design and implement a compelling campaign, including concepting & tactics, creative design & production, and campaign monitoring & measurement. Our capabilities span all the usual venues, including blogs, Facebook, MySpace, Twitter, Foursquare and more. Our service offering is tightly packaged and executed on a per-campaign basis, lowering risk and limiting outlay for you.
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Social Listening / Brand Monitoring
According to the Keller Fay Group, each day in America there are 3.2 billion conversations that feature brands! People are talking about you, but what are they saying? What value does having insight into these conversations hold for you? We use best-in-class brand monitoring tools to monitor more than 100,000,000 blogs and their comments, every major video and photo sharing site, every significant message forum and all the mainstream news sites for mention of your film, product or brand. We can identify topic trends, influential sources, sentiment, share of voice and more, and will produce a comprehensive report you can use as the basis for more informed marketing decisions.
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Digital Public Relations
Effective PR in the digital age means that you need to be aware of who's saying what about you and where. Somewhere, someone is saying something about you right now... our digital PR offering will help you track both positive and negative commentary about your film, product and brand, and provide you a means of intervening in the conversations (where appropriate) in a positive manner. We also support more proactive online PR efforts, including digital coverage and blogger outreach. These services are provided on a one-off or retainer basis, as you prefer.
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Media Planning
How should I best allocate my media budget across the various channels? And what's the interplay between each? Any marketing executive has had to face this challenge, sometimes frequently. Being able to predict, using data and econometrics, how the market might respond to different media buys is a capability that anyone with responsibility for a marketing budget would be lucky to have. Our media planning service offering gives you the answers you need to evaluate various scenarios and, in doing so, make better decisions about how to spend your monies.
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