Dickens probably wasn’t thinking of the entertainment business in 2010 when he wrote that opening line in his famous novel, A Tale of Two Cities. But as someone recently said, with recent advances in digital technology, never before has it been easier to get a movie made. And with recent developments in the film marketing, distribution and exhibition landscape, never before has it been harder to get a film seen!
Marketing spend thresholds for a film opening are climbing at an alarming rate, but at the same time budgets in Hollywood are drying up. Toss in the fact that more entertainment options and consumption channels than ever before distract moviegoers, and we have a hot, chaotic mess. Simply shouting louder than your competitors is no longer a viable marketing strategy for media and entertainment... independent filmmakers, studios and distributors all need a better way to reach and capture the mindshare of their target audience online, a way for their message to find its audience instead of hoping its audience finds its message.
If you are a filmmaker or distributor who is excited by new media marketing and what it means in terms of communicating with your audience, but are unsure of how best to go about finding and reaching them…. we offer strategic social media marketing services and products that will give you the focus and structure you need to create measurable awareness and marketing impact with your target audience.
At SocialNotions, we solve the targeting problem by:
- Drawing out the substance of online conversations taking place around the subject matter relevant to your brand, film or product, and then...
- Mapping this against social networks to find the people who really are your audience based on their online behavior...
- Finding those who wield the greatest social influence and can effectively be co-opted as evangelists for your film in a word-of-mouth campaign...
- Engaging with these power brokers via social and mobile applications that trigger and facilitate conversations about your film.
This approach is capable of substantially improving the return on marginal investment of your marketing dollars.
To complement our patented technology and proprietary method for identifying and engaging with your most important audience members, our offering also includes the application of best-in-class tools and best-practice processes for social listening, brand monitoring, digital PR and buzz analysis.
