I am very happy to report that SocialNotions’ executive speaker series – iBreakfastLA – launched to a full house on April 28th, 2009.
You may already have seen my post regarding MySpace and their “social portal” intentions. If so, you’ll have noticed that these comments were made at the inaugural SocialNotions iBreakfastLA event – “Social Media Invades Show Biz!” - held at UCLA’s Anderson School of Management on a very sunny morning last week.
Given the many other events taking place in the area on the same day, and with Digital Hollywood coming up soon after, I have to admit that I was a little nervous as to how things would go. My biggest concerns were that we may not get the turnout we wanted, and that it’d be tough to get the speakers we wanted… as it turns out, the event sold out before we even closed online registration, and senior execs from NBCUniversal, MySpace, Watercooler, Ning and the ITA saw to it that we had an exceptional speaker panel. Special thanks to co-producer Alison Dollar from ITA for shoring up such a great line-up!
Check out this clip to get a feel for how things went:
Standing off to one side as people finished breakfast and started settling down for the panel discussion, I have to say I was quite chuffed to look around and see the room filled with 88 executives from big name companies in the social media / media & entertainment space. We even had a few celebrity attendees in Max Gail and Aria Wallace, and besides the accomplished panel, the audience was peppered with other industry mavens like Paul Siegel (producer of Baywatch) and Scott Halpern (founder of Hollywood.com and Ultimatemoviesite.com).
To see more video and learn about upcoming events, keep an eye on the iBreakfastLA site. In the meantime, I’ll leave you with some thoughts offered by UCLA Marketing Professor Gigi Johnson and Nickelodeon star Aria Wallace, around how teens are interacting with brands online and participating in social nets.
Let us know what you think, and mark your calendar for the next iBreakfastLA in the the third week in June. We’ll be talking about mobile apps… you won’t want to miss this one!
-D
