devon ferreira

I’ve made a career out of having a slightly different take on things. Mostly my focus has been on connecting with consumers in a meaningful way, and improving experiences and operations through the confluence of design, good marketing, intelligent process and technology.

I hold a Masters degree from the University of Michigan (Ann Arbor), and I’m also a very satisfied customer of the Executive MBA program at UCLA’s Anderson School of Management. When I’m not thinking of things that make me go “Hmm” , I like to spend my time with my family and amusing myself with  martial arts and rugby.

Drop me a line – I’d love to hear your thoughts.

DCF | devon@socialnotions.com

For those who’re interested, here’s my detailed bio:

Devon arrived in the USA in 1997 – fresh off the boat from South Africa – with a full-ride scholarship, two suitcases and nowhere to sleep the night. Since then, he’s applied his analytical and creative sensibilities, along with a common-sense understanding of what consumers want, to help marquee brands across the globe take advantage of new developments in marketing and operations.

In doing so, he’s helped companies in fields as diverse as apparel, consumer goods, media & entertainment, manufacturing, and financial services improve the way they connect and interact with consumers, employees and partners. Devon and and his work have featured in Business Week, Fox Business News, CNET, Portfolio and several other tier one publications

Prior to founding SocialNotions, Devon was a Senior Principal with a global major consulting company, where he led their social media and digital marketing consulting team. In this role, he has oversaw the development of social media applications for consumer and brand marketing across industries, and was tasked with developing cogent strategies and feasible business models for social media for global 1000 clients.

Devon also has experience working in an advisory capacity with start-up and early stage companies in the consumer experience and social media space, and serves as an advisor to venture capital and private equity firms. His specialties include: creative strategy, consumer marketing, digital strategy, multi-channel commerce, experience design, interactive marketing, Web2.0, social media , social commerce, persona-centric design, personalization, marketing strategy and analysis, strategic process redesign, operations optimization, supply chain management and RFID.

Devon’s a former Fulbright scholar, and attended the University of Michigan (Ann Arbor) on a Fellowship, where he earned a Masters degree in engineering. Devon is currently a student of the Executive MBA program at UCLA’s Anderson School of Management, where he focuses on Marketing and Entrepreneurship

Devon is a certified assistant instructor in Bruce Lee’s Jeet Kune Do, and is a volunteer at LA-based studio Ekata Martial Arts, where he assists in applying martial arts philosophy and techniques to help children with diagnosed attention-deficit problems.