Here is the 4th event of ASMI. The founding team of Kogi Group of Corporation visits UCLA Anderson to give us speech.
Team: Mark Manguera(Founder), Roy Choi, Mike Prasad, and Natasha Phan (bios)
In this speech, Mike Prasad, the Brand Director and New Media Consultant, gives an overview of Kogi, explains its approach in devloping the brand. He also addresses rational behind adopting social media for one of the most traditional industry and gives insight how they maximized the synergy with social media to grow Kogi’s unique business. (e.g. Twitter tip: making sure what you tweet has value for your customer)
Throughout the Q&A, Chef Roy explains scaling his creative vision of spreading Korean culture by making it accessible to Western palates, which led to inventing phenomenal urban hip culture!
- Woosung
