Comments on: Product (Dis)Placement

By: (Un)Branding: What to do when your brand becomes a liability |

(Un)Branding: What to do when your brand becomes a liability | — Thu, 23 Jul 2009 16:31:17 +0000

[...] to do when your brand becomes a liability written by Devon – July 23rd, 2009 In one of my recent posts I highlighted the innovative use of Product Displacement as a humorous and clever means for [...]

By: Devon

Devon — Thu, 18 Jun 2009 18:05:07 +0000

The psychology of why this works is what really appeals to me. Something akin to the affection that’s engendered by self-deprecating humor perhaps?

By: Devon

Devon — Thu, 18 Jun 2009 18:03:21 +0000

You’re very welcome Rick – all good stuff! Wondering what the thought process was like when the Snuggie execs decided to try and better the Slanket?

By: Joy Chen

Joy Chen — Mon, 15 Jun 2009 15:29:54 +0000

Really interesting post, Devon, and that Scrubs video really makes the point. If they actually used Starbucks, I think I would have tuned out, thinking “what an annoying product placement.” I’d never heard of product displacement before, but you’re right, that made the video fun and involving.

By: Rick Liebling

Rick Liebling — Thu, 28 May 2009 03:05:31 +0000

Good stuff Devon, thanks for including me. The crazy thing is, the Slanket ISN’T a fictional product/parody of the Snuggie, it actually came before it!

By: Gladys Santiago

Gladys Santiago — Tue, 19 May 2009 03:35:28 +0000

Great post! I’m glad you explained the difference between fictional and fictionalized brands. “Product Displacement provides a means for us to develop even richer narratives with more complex connections to brands.” EXACTLY! Thanks for posting!